Are you considering advertising your cryptocurrency project but are unsure of where to start?
Facebook ads can be a great way to reach your target audience, but getting started can be tricky.
Advertising platforms tend to be cautious and conservative in their approach to the cryptocurrency and blockchain industry. This is due to the industry's highly dynamic and rapidly evolving nature, which makes it highly susceptible to financial scams and misleading advertising.
Social media platforms require advertisers who wish to promote cryptocurrency trading platforms, software, or services that use blockchain technology to provide evidence that their activities are properly licensed.
Here are the criteria and some essential tips and tricks for crafting successful PPC advertising campaigns on Facebook. With these tips, you will be able to take your crypto project to the next level!
1. Before we get started, let's make sure that you're eligible to advertise cryptocurrency
Facebook Ads is an excellent option for running your ads and good news: You can actually get approval to run an ad on the platform. However, you need to ensure that you meet their eligibility requirements. You can find all the requirements here, including obtaining licenses from countries with established cryptocurrency regulatory frameworks. If you believe you meet the requirements, you will need to submit an application to be reviewed by Meta with info on your crypto business, proof of regulatory licenses, and evidence that your business is publicly traded if applicable.
Once application have been approved, it's finally time to move on to the advertising part!
2. Seek Advice - Anything Cryptocurrency-Related May Fall Under Facebook's Radar
Despite being eligible, if you don't stick to the policy your account may be suspended fairly quickly. This giant social media platform has very strict policies and guidelines on who, what, and how they allow customers to promote products or services, and anything related to cryptocurrency can mean account blocked. You can check all the terms here but have in mind that the ban on cryptocurrency advertising on most platforms can continue to be a challenge when trying to reach your audience. If you are facing such difficulties, please do not hesitate to contact us.
To navigate into the crypto advertising world, it's crucial to have a solid plan in place and seek assistance, please do not hesitate to contact us if you want to optimise your ad placement.
3. Get to know your audience - who are you trying to reach with your ads, and what do they want to see?
As of March 2023, there are currently 22,904 cryptocurrencies available in the market, with at least 8,832 being active. There are over 300 million cryptocurrency users globally. To stand out in this crowded market, it is essential to know exactly who you are addressing and its attributes.
Age
According to a study conducted by Finder.com, millennials are the largest group of investors in cryptocurrencies at 44.3%. Gen X follows closely at 28.6%, while Gen Z and Baby Boomers have 17.8% and 8.2% of investors, respectively. These numbers show the increasing interest in digital investments and cryptocurrencies, but they also reveal the differences in digital skills and investment experience between age groups. While younger individuals may be more familiar with digital platforms and technologies, older individuals may require more education and support to invest effectively in this new and exciting market.
Great Knowledge Of Tech
When it comes to technology, millennials are often considered the most tech-savvy generation. This audience is heavily dependent on technology, and many are early adopters or innovators with new and upcoming technologies. They're not afraid to try out new ideas and tools, and they often have a deep understanding of how technology works. This makes them an ideal audience for crypto-related products and services, which are often at the forefront of new and innovative technologies. This isn't surprising given that a majority of millennials are involved with crypto.
Overall, millennials are an important audience to consider when it comes to advertising in the crypto space. Their tech-savviness and willingness to try new things make them a valuable target for any crypto-related campaign.
Part of a Supportive Community and Striving for Success
Crypto traders like to be part of the trading community, are interested in technology, and are pursuing financial gains. Each of these motivations is strong and personal. However, many have experienced market crashes and have become more cautious. Therefore, you need to deliver a message that resonates with them but remains rational. Today, when they make purchases, they look for value-added purchases and opportunities that have already been successful, undergone a more thorough examination, and are less volatile than some of their counterparts.
4. Be original and stand out from your competitors
In the world of crypto and decentralised finance, there are many complex topics intertwined that require more thought when crafting a message for them. Users of crypto often want to see ads about bitcoin, non-fungible tokens (NFTs), and Web3 technologies - areas which all differ from more traditional finance products.
Make sure you're not just creating crypto ads that merely talk about crypto as just another investment option but instead dig deeper into the nuances of how your crypto is changing our current world. If done right, your crypto ads can be truly impactful!
This trust follows you all the way through your project: if your users trust you, they’ll stick with you and keep using your products even in the face of competitors. Be yourself and trust that good work stands for itself - this will help build trust between you, your audience, and the network.
5. Focus on Content
Producing and sharing quality content, including blogs, videos, and infographics, that educate and inform individuals about your cryptocurrency is an effective method for cultivating trust and positioning your brand as an expert in the world of digital currency.
Advertisers of crypto project should look to leveraging art and beauty to convey their message. A great way to achieve this is through the showcase of Non-Fungible Tokens (NFTs). These tokens come with art, images, design and audio that can appear on your creatives. This allows NFTs to be used as an excellent tool for creating beautiful exclusive art pieces that can be used as advertisements for crypto projects on platforms such as Facebook.
By focusing on artful visuals, these projects gain more attention from users and will ultimately get more views than plain text ads, which makes them a win-win situation for both advertisers and platform users alike.
6. Use techniques to add consistency to your project
When it comes to physical presence and expanding any crypto project, there are many creative approaches to take. For example, setting up physical locations that offer customers the opportunity to experience your web3 products in person can go a long way in adding consistent messaging within your campaigns.
Additionally, provide verified links on team members' profiles that readers of your site can check in case they have doubts about whether you're really who you say you are. That way, you give them some assurance regardless of being blocked from online ad platforms like Facebook.
In conclusion, the key to any successful ad campaign is understanding your target audience and what they respond to. Take the time to tailor a relevant message that meets the expectations of your viewers and Facebook's advertising policy to make this process smoother. Be sure to stand out from competitors with original content, maximize visuals, and create consistency by connecting potential customers with real people on your team. Doing this will ensure that you remain safe from being blocked, as well as capture attention for conversions.
We hope these tips have been helpful in creating an effective ad campaign for a crypto project. Don't hesitate to contact us to discuss your crypto ad project.
Fundree's traffic sources can help drive strong organic and paid traffic on Facebook Ads and TikTok Ads to your Crypto, NFT, or Web3 project. Get in touch to know more!
